I launched The Write Cure back in 1997 based on this insight: that a text is a living entity. It has a voice and speaks to you. If it's engaging, people will notice and remember. If it's not, a content checkup is in order. Having written across platforms for various industries over the years, my focus has shifted to to the exciting, demanding and rapidly evolving worlds of technology and finance, and to elevating the quality of content they've already invested in.
Today, I serve digital technology and wealth management clients remotely nationwide. I write with Wall Street discretion at Silicon Valley speed. Due diligence, best practices, and compliance considerations are part of the package. The pillars that have led my practice remain as true now as ever, particularly in seizing the opportunities and navigating the pitfalls of AI-generated content:
Writing builds bridges and creates connection. Words are the currency of conversion. By differentiating, writing creates identification and action where none existed. This is what I do at minimum risk to you.
Writing that lacks precision creates misconceptions. Imprecision and loosely constructed language cause confusion and lost revenue. In contrast, targeted and lucid language enables razor-sharp communication and lasting brand equity.
Writing is a process of finding and expressing clarity. The more clearly marketing messages need to be conveyed, the more deeply they need to be understood, and the more questions you need to ask. Clarity of writing is clarity of thought.
Writing reflects intention, identity, and purpose. Who you are and what you do lives in your writing. If your writing doesn’t reflect your exact message and tone, it can’t achieve its intended impact or provide a return on marketing investment.
This holistic approach to writing makes a compelling case for a more rewarding content marketing investment that makes your budget go further.
