Creativity
AI-generated text is often formulaic and lacks the creative spark and nuance that humans bring to the table. A human editor can add a fresh perspective, inject humor or emotion, and make the text more engaging and memorable. This can be especially important in marketing and advertising, where effective communication and trust-building is essential. Human language editors are still better at creating engaging and memorable content that can resonate with readers, adapting content to make it engaging, original, and memorable.
Contextual understanding
While AI language models like ChatGPT or Gemini can understand the general meaning and parameters of a text, they may not be able to capture the subtleties of language. By adding context and adjusting content tone, style, and level of complexity, human editors customize content to the needs and preferences of the target audience. This is particularly true for context-specific, time-specific, or product-specific tech content such as software tutorials, customer case studies, product launch blog posts, and event landing pages.
Subject matter expertise
While prompting AI models can generate content on a wide range of topics, these models may not have the specialized knowledge and expertise required for certain industries and for their respective audience segments. Human editors with subject matter expertise can ensure that the content is accurate and authoritative. In contrast, apps claiming to make AI content human are now a dime a dozen and often deploy cheap content-damaging techniques to bypass AI content detectors.
Emotional intelligence
While AI language models can analyze data to understand audience preferences, they may not be able to fully understand the emotional impact that language can have on readers. Human language editors can better understand the emotional resonance of language and ensure that the content is appropriate for the intended audience.
Writing voice
Human editors are skilled at using language to establish or maintain a unique brand voice that resonates with target readers and can give long-form and short-form content an authentic, conversational writing tone that's hard for AI apps to simulate.
Accuracy and validity
Editing helps to ensure that AI-generated content is factually correct and consistent with the intended message. While AI-generated content sounds smart, it isn't always accurate, as AI models need to be continuously trained to keep up with current events and references.
Clarity and flow
Since the aim of most writing is to convey a point clearly, human editors improve content readability and coherence by eliminating ambiguity, redundancy, and inconsistency. You'll notice that upon closer viewing, AI-generated text often includes duplicate content and requires a sharp eye to prune repetitive phrases, tighten the language, use more concise terms, and streamline reader flow.
Optimizing for human readers
Human editors can also ensure that the text is optimized for both search engines and human readers. While AI technology can help to optimize the text for search engines, it may fail to take into account the nuances of human language and brand identity. Human editors can check for both SEO and conversion potential, striking the perfect balance between human reader needs and search algorithm requirements. This balance supports both engagement and website traffic.
Quality assurance
Given smart prompts, an AI language model can assist with providing guidelines and recommendations for content quality assurance, but ultimately, the responsibility for implementing and ensuring that the published content meets a given company's standards and terminology, and that it reflects real-world best practices, lies with the human content editors.
Ethics and bias
Perhaps most importantly, human editors can ensure that AI-generated text is ethical and unbiased. As algorithms become more sophisticated, there is a risk that they could perpetuate false information. A human editor can review the content and make sure that it is accurate, fair, and respectful. When done properly, human editing can greatly enhance the value of AI-generated text.
