In the fast-paced world of Software as a Service (SaaS), every decision needs to demonstrate a clear return on investment (ROI). While the cost of hiring a specialized freelance SaaS copywriter might give you pause, the potential returns – both tangible and intangible – can be substantial. Let's explore how investing in expert copywriting can pay off for your SaaS business. (You can also learn more about how to hire and how to collaborate with a freelance SaaS copywriter.)
Tangible returns of hiring a freelance SaaS copywriter
Increased conversion rates
One of the most immediate and measurable impacts of professional copywriting is an increase in conversion rates.
Specialized SaaS copywriters (cloud technology copywriter) know how to:
- Craft compelling value propositions that resonate with your target audience
- Optimize landing pages for maximum conversions
- Create persuasive call-to-action (CTA) copy that drives clicks
Even a modest improvement in conversion rates can lead to significant revenue gains over time.
Higher Customer Lifetime Value (CLV)
Expert copywriting doesn't just help acquire customers; it can also increase their long-term value by:
- Clearly communicating the full range of your product's benefits
- Crafting engaging onboarding materials that boost product adoption
- Developing compelling upsell and cross-sell messaging
A specialized copywriter can help increase customer satisfaction, reduce churn, and boost CLV.
Improved search engine rankings
SEO-savvy SaaS copywriters can help improve your organic search visibility by:
- Incorporating relevant keywords naturally into your content
- Creating valuable, linkable content that boosts your domain authority
- Optimizing meta descriptions and headers for better click-through rates
Better search rankings mean more organic traffic, leading to more potential customers at a lower acquisition cost.
Intangible returns of hiring a freelance SaaS copywriter
Brand consistency and authority
A specialized SaaS copywriter can help establish and maintain a consistent brand voice across all your marketing channels.
This leads to:
- Stronger brand recognition
- Increased trust and credibility with your audience
- A more professional image in your industry
While harder to quantify, these factors contribute significantly to long-term business success.
Time saved for core business activities
Outsourcing your copywriting needs frees up valuable time for your team to focus on product development, customer service, and strategic planning.
Consider the opportunity cost of:
- Hours spent struggling to write compelling copy
- Time lost to revisions and approvals of subpar content
- Delayed marketing initiatives due to content bottlenecks
A professional copywriter can produce high-quality content more efficiently, accelerating your marketing efforts.
Reduced cognitive load
Creating effective copy requires a deep understanding of both your product and your audience.
A specialized SaaS copywriter brings:
- Industry knowledge that reduces the need for extensive briefing
- Expertise in translating complex features into compelling benefits
- An outside perspective that can uncover unique selling points
This expertise allows you to focus on your core competencies while still producing top-notch marketing materials.
Improved team morale
When non-writers are forced to produce copy, it can lead to frustration and subpar results. Hiring a professional cloud technology marketer:
- Alleviates pressure on team members who don't enjoy writing
- Ensures higher quality output, boosting team confidence in marketing efforts
- Allows team members to focus on tasks they excel at and enjoy
Happy, focused employees are more productive, creating additional value for your business.
Measuring the ROI on SaaS copywriting
While some benefits of hiring a specialized SaaS copywriter are intangible, many can be measured:
- Track changes in conversion rates before and after implementing new copy
- Monitor improvements in organic search rankings and traffic
- Calculate time saved by outsourcing copywriting tasks
By considering both the tangible and intangible returns, it becomes clear that investing in a specialized SaaS copywriter can yield significant ROI.
From boosting conversions and CLV to saving time and building a stronger brand, the benefits extend far beyond just well-written copy. For SaaS businesses looking to scale and succeed in a competitive market, partnering with a professional copywriter is not just an expense – it's a strategic investment in growth.
