Having written copy across platforms for various industries over the years, my focus in recent years has shifted to the exciting, demanding and rapidly evolving world of technology and finance, to making clients' content marketing efforts more successful, and to elevating the quality of content destined for publication by startups and enterprises.
Writing background and experience
Drawing on my real-world experience writing for Silicon Valley and Wall Street companies, today I apply lessons learned to my startup clients in Europe and the US to help them define and convey their value proposition. Human creativity, due diligence, best practices, and compliance considerations are part of the package.
Laser focus and efficiency is what you'll experience working with me — I've worked remotely before remote work was even a thing. My writing is hype-free, conceived and crafted through a streamlined client discovery process — for you, that means zero waste-of-time and zero risk since rounds of edits are part of the service package.
Freelance B2B writing built on strong foundations
The writing pillars that have led my practice remain as true now as ever:
Writing builds bridges and creates connection
Words are the currency of conversion. By differentiating, writing creates identification and action where none existed. This is what I do at minimum risk to you.
Writing that lacks precision creates misconceptions
Imprecision and loosely constructed language cause confusion and lost revenue. In contrast, targeted and lucid language enables razor-sharp communication and lasting brand equity.
Writing is a process of finding and expressing clarity
The more clearly marketing messages need to be conveyed, the more deeply they need to be understood, and the more questions you need to ask. Clarity of writing is clarity of thought.
Writing reflects intention, identity, and purpose
Who you are and what you do lives in your writing. If your writing doesn’t reflect your exact message and tone, it can’t achieve its intended impact or provide a return on marketing investment.
