FAQ about The Write Cure
What is the difference between content and copy? Do you write both?
There's often an overlap between the two. You can find a more detailed explanation about the distinction between content and copy. While copy plays a direct role in driving branding, sales, and revenue for a company, the primary goal of content is to inform and communicate.
Do you write long-form or short-form content?
I write both and also have a very sharp eye for improving existing long-form and short-form content.
Do you work remotely or on-site?
I'm a US-based writer who works remote-only from my home office. Writing where I do and the way I do allows more innovation and precision than office-bound copywriting.
Can you read my mind, write what I want to say, in the way I need it said?
Well, I can come close! Here's the secret to getting the product you're seeking: The more you know what you want, and how you want it to sound, the closer I can get to delivering a near-perfect first draft.
What's the best way to brief you on my project?
Here's a summary of the content development process:
What does a professional writer see in the text that others don’t?
Why should I hire a marketing content writer when AI can generate content for free?
There are several reasons why you might still need to hire a marketing writer:
When hiring a content writer in the Age of AI, the candidate’s writing skills and experience count as well as their ability to use AI tools effectively and responsibly. If you can generate content for free, so can your competitors. Free content has a hidden cost: your business image and reputation. Content you pay for pays off if it's the right content.
What happens if I don't like the text you write?
My service includes 2 rounds of edits in case the first draft for any reason fails to meet your needs. You can rest assured that if you know what you're looking for and provide feedback to my questions, I can deliver it to full satisfaction.
Where can I find more copywriting and editing FAQ?
You can visit the copywriting FAQ page.
Where can I find more B2B marketing resources and insights?
Visit the Resources page.
How do the right words for your business save time and cost?
Using the right words in branding, product, and sales copy can save significant marketing time and cost in several ways. Here are some:
Clarity and effective communication - Carefully selected words that resonate with the target audience and clearly convey the brand's message, values, and unique selling proposition can reduce the need for additional explanations or clarifications. This streamlines the communication process and ensures that the intended message is understood correctly from the outset.
Audience targeting and engagement - The right words can help companies establish an emotional connection with their target audience by speaking their language, addressing their pain points, and aligning with their values and aspirations. This targeted approach increases the likelihood of engaging potential customers and reduces the effort required to capture their attention and interest.
Brand differentiation and positioning - Distinctive and memorable word choices can help a brand stand out from its competitors and establish a unique identity in the minds of consumers. This clear brand positioning reduces the need for constant rebranding or repositioning efforts, saving time and resources.
Consistency and reinforcement - Consistent use of carefully chosen words across all marketing materials and touchpoints reinforces the brand's identity and messaging. This consistency helps to reinforce the brand's positioning and values, reducing the need for frequent messaging adjustments or corrections.
Generative engine and search engine optimization - Strategically incorporating relevant keywords and phrases into branding copy can improve a company's online visibility and search engine rankings. This increased discoverability can attract more qualified leads, reducing ad budget.
