Copy editing that brings your meaning into focus
Sometimes it’s hard to put your finger on it — what’s preventing your content from sounding the way it should? You want it to be concise, compelling and convincing. You want the words to pop.
Copyeditors approach content as reader advocates — reading it from the reader's viewpoint. In that sense, they are the “last line of defense” for a given post, fulfilling the function of quality control for the blog. That’s where The Write Cure comes in — and what the right edits can do.
Often, what you think you wrote differs from what you actually wrote. Don't let your readers pinpoint your mistakes or think you’re too lazy to proofread. Generic wording and robotic sentences disengage an otherwise engaged audience. Don't risk it publishing it without quality assurance.
Content review through both manual and automated editing
Copy editing can include an assessment of overall formatting, style, and content to optimize visual impact, comprehensibility, and SEO. When editing, I use both contextual human judgement and language editing software. Relying on only manual or only automated editing is almost sure to miss typos and improvement opportunities. When it comes to tools, I use a mix that suits the editing purpose, as no single tool can do it all or eliminate the critical thinking needed for well-edited content.
Identifying content pitfalls that often go undetected
Content editing detects and eliminates some of the errors that may be lurking in your marketing content, and can include any or all the below, depending on your content goals and condition:
- Streamlining - make it less wordy, more focused, and easier to read
- Comprehensive review - consistency, accuracy, structure, usability, visual impact
- Copy critique - get a second opinion through comments on copy you have
- Copy editing - identify opportunities to clarify and strengthen messaging
- Proofreading - find and fix errors to protect your brand and reputation
- SEO optimization - optimize content through SEO writing best practices
