Avoid embarrassing content errors and publish with confidence by getting your tech marketing content QA’d by a professional copyeditor (aka copy editor).
Tech writers are under immense pressure to produce quality content at relentless speed. Yet just because a post is written doesn't mean it's ready to be published.
- Often the hand types something different than what the conscious mind intends, due to fatigue, rush, multitasking, or unconscious tendencies affecting what's actually written.
- To make matters worse, often the writer's eye also reads what their mind intended, not what actually gets typed on the screen.
- And if the tech writer relies on AI to accelerate content production, human review is even more critical to check for engagement failure and context issues. Settling for speed at the expense of clarity and engagement is a big gamble for your brand.
Copyediting that brings your meaning into focus
Sometimes it’s hard to put your finger on it — what’s preventing your content from sounding the way it should? You want it to be concise, compelling and convincing. You want the words to pop.
Copyeditors approach content as reader advocates — reading it from the reader's viewpoint. In that sense, they are the "first readers" and the “last line of defense” for a given post, fulfilling the function of quality control for the blog. That’s where The Write Cure comes in — and what the right edits can do.
Often, what you think you wrote differs from what you actually wrote. Don't let your readers pinpoint your mistakes or think you’re too lazy to proofread. Generic wording and robotic sentences disengage an otherwise engaged audience. Don't risk it publishing it without quality assurance.
Content review through both manual and automated editing
Copyediting can include an assessment of overall formatting, style, and content to optimize visual impact, comprehensibility, and SEO. When editing, I use both contextual human judgement and language editing software. Relying on only manual or only automated editing is almost sure to miss typos and improvement opportunities. When it comes to tools, I use a mix that suits the editing purpose, as no single tool can do it all or eliminate the critical thinking needed for well-edited content.
Identifying content pitfalls that often go undetected
Content editing detects and eliminates some of the errors that may be lurking in your marketing content, and can include any or all the below, depending on your content goals and condition:
- Streamlining - make it less wordy, more focused, and easier to read
- Comprehensive review - consistency, accuracy, structure, usability, visual impact
- Copy critique - get a second opinion through comments on copy you have
- Copyediting - identify opportunities to clarify and strengthen messaging
- Proofreading - find and fix errors to protect your brand and reputation
- SEO optimization - optimize content through SEO writing best practices
What this content QA service covers
This content QA service includes reviewing for:
- Spelling and grammar (particularly errors missed by automated spellcheckers) Confusing wording/sentence structure
- Broken links & links copied with unintended UTM's
- Consistency of reference for recurring terms Consistency of writing tone
- Incoherence and contradictory statements
- Credibility of product/service claims
- SEO-friendliness of draft structure
- Internal/external linking opportunities
- Potential plagiarism issues
