Why hire a freelance content specialist for B2B content quality assurance (QA)
Key traits that make a content specialist valuable for elevating given B2B content or copy include:
The content consultant, or editor, needs to be an excellent writer who can take complex technical information and transform it into clear, engaging content for the target audience. They should have a solid grasp of grammar, syntax, and storytelling to perform thorough content QA.
While not needing to be an engineer or coder themselves, the B2B content editor should have a basic understanding of technology concepts, products, and terminology. This allows them to better grasp technical details and convey them accurately.
A good editor will research unfamiliar topics and products thoroughly through optimal methods including GenAI to ensure their content is factually accurate and current. They'll dig into specs, user feedback, and technical documentation as needed.
The editor should work closely with subject matter experts like product managers and engineers to fully understand the technologies being documented. They need to ask smart questions to create complete, valid content.
Strong editing involves verifying facts, ensuring consistency, formatting content for readability, catching errors, and refining text for maximum clarity. A meticulous eye for detail is critical. This especially applies to editing AI content outputs for common pitfalls and to ensure it is written for humans.
While technical writing is accurate and precise, the best editors bring creativity to make content engaging. This includes using analogies, examples, visuals, and other techniques tailored to the audience.
Technical editors who genuinely enjoy honing the art of communication and information delivery will pour more energy and precision into producing high-quality content. Authenticity shows.
Summary
The most effective technology content specialists combine writing talent with content quality assurance editor (QA editor) experience, technical curiosity, creativity, and the passion to produce understandable, compelling content that meets audience needs. Their skills elevate raw copy to polished works that readers value.