IT Marketing the Smarter Way



Software Marketing with a High-Precision B2B Content Writer



Freelance technology writer and editor for your startup


Whether you’re a Fortune 500 tech giant or software tech startup with game-changing data solutions, SaaS services, or IoT products, there’s one question your marketing team must answer: to geek or not to geek?


Your products and platforms deploy information technology so new it’s constantly in the making. Yet at least part of your market doesn’t speak your product “geek” language.


Yet you have to explain your technology solutions' benefits, features and value in terms your buyer personas understand, and from a fresh objective perspective your in-house team won't have. Enter the freelance technology copywriter and content editor…​



The role of a freelance B2B technology marketer


A B2B technology marketing writer doesn't have to be an engineer or developer but rather has to understand engineers' and developers' writing and reading mindset to ensure the writing meets them where they are and where they want to be.


The role of the B2B technology writer is to translate tech talk into meaningful product applications and benefits that fit right into the target market's existing needs. That role isn't easily replaceable by GenAI.


An information technology writer who also happens to be an AI-savvy content editor with deep tech content editing expertise and SEO optimization skills can solve tough marketing content challenges. Such challenges include striking the balance between:

  • Creating product awareness and explaining how a product works
  • Rewriting content for added clarity, focus, and flow
  • Repurposing content to meet new word-count or objectivity needs
  • Adjusting content for both human readers and SEO engines


Reader-friendly tech content for emerging IT industries


Emerging and rapidly growing tech industries need a content writing voice that speaks both languages: geek and English. This makes technical content accessible to the existing user base as well as to prospects considering using the paid versions of an open-source product.


Smart software tech startups and Fortune 500 digital technology companies leverage such "bilingual" technology content to:


✓ Reflect their industry positioning in the market

✓ Create a sustainable digital brand identity

✓ Market SaaS, AI, IoT, and cybersecurity solutions

✓ Build an online community around their products

✓ Differentiate their data solutions from competitors


It's easy to see the value of clear concise content for the targeted audience of digital industries to:

  • Explain the value of big data solutions in simple terms
  • Market game-changing IoT and IIoT solutions and services
  • Convey the possibilities of AI-powered technology
  • Capture the benefits of data insight seamlessly delivered
  • Promote adoption of integration and API platforms

Technology content marketing without any of the hype


The Write Cure is the strategic remedy for reaching technical audiences, such as engineers and developers, who are hyper-allergic to marketing lingo and meaningless buzzwords. There’s a remedy to attract and maintain these audiences’ attention, and The Write Cure delivers it.



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