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B2B Marketing Insights and Reference Materials



Technical Marketing Articles and Resources



Here you’ll find frequently updated B2B resources for product managers, content marketers, technical writers, CMOs, startup founders, consultants, and agency creative directors. Anyone involved in technical content creation or B2B marketing can benefit from these resources to support better business outcomes.



Content Editing & Quality Assurance



What is Content Refresh? Content Refresh Defined:
Why and How to Implement Content Refresh



Quick Guide to Optimizing Your Website:
Search Engine Optimization (SEO) for Startups



AI-Savvy Technical Content Editor:
Technical Editing to Publish Faster with Confidence



Technical Content Quality Assurance in the Age of AI:
Why Hiring a Freelance Editor for Content Quality Still Matters



How to Make AI Content Human:
Hiring a Human Editor to Humanize AI-Generated Content



Developmental Editing:
Shaping Your Work for Maximum Impact



Academic Editing:
Elevating Scholarly Work to Its Highest Potential



B2B Content Marketing Guide:
Business-to-Business Content Marketing for Beginners



B2B Copywriting & Content Writing



Audience Identification Defined and Explained:
What is Audience Identification and Why Does It Matter?



Unlocking Engagement & Conversion Potential:
Short-Form Copy in B2B Marketing



What is SaaS Market Positioning?:
Nailing Your SaaS Product's Positioning



Thought Leadership Definition: What Is Thought Leadership? (And How to Become a Thought Leader)



Descriptive Writing for Better AI Art: Using the Language of Imagination and Innovation in AI Art Prompts



Top 10 Best Marketing Consulting Insights:
Asking More of Your Startup Marketing Content



Strategic Copywriting for Startups:
Brand-Building Through Content



What is Short Copy?:
Short Copy Definition



What is a Copywriter?:
Copywriter Definition and Benefits



The Power of Conversational Writing:
Conversational Writing (Made Easy)



How to Overcome Resistance to Change:
Changing Mindsets Through Language



B2B Content Writer Explained (Plus Examples):
What is a B2B Content Writer?



The Brand Positioning Piece of the Puzzle:
Crafting a Strategic Identity Through Brand Positioning



What is Prompt Engineering?
Prompt Engineering Definition and Applications



Content Snacks:
Quick Bites of Content Intelligence



Marketing in the Age of AI:
How is AI Impacting Marketing Strategies?



Difference Between AI and Generative AI (GenAI):
Definitions, Comparison, and Components



Google Gemini vs. ChatGPT 4:
A Comparative Analysis of Leading Language Models (LLMs)



Technology and Cloud Marketing



Technical Content Writers:
Bridging the Gap Between Technology and Communication



Building a Business Case for Adopting IIoT Technologies:
Industrial IoT Copywriting by an Industry 4.0 Copywriter



Freelance Copywriter for Saas Conversion:
How Copywriters Boost SaaS Conversion Rates



Struggling to Convert Users to Customers?
5 Signs Your SaaS Copy Needs a Professional Touch



Freelance SaaS Copywriter ROI:
The ROI of Hiring a Specialized SaaS Copywriter



The Freelance Advantage:
Agile Copywriting Solutions for SaaS Teams



From Features to Benefits:
How a Pro Copywriter Transforms Your Saas Message



Scaling Your SaaS Content:
How Freelance Copywriters Support Growth



Is Poor SaaS Copy Costing You?:
The Hidden Costs of Poor Copy in SaaS Marketing



Copywriting for the SaaS Industry:
Why SaaS Copywriting Expertise Matters



The Collaboration Process:
Working Effectively with a Freelance Copywriter



How to Hire a Freelance SaaS Copywriter:
10 Questions to Ask Before Hiring a Copywriter



Business and Technology Reference Materials



Understanding Time Series Glossary:
Time Series Terms Explained



Cybersecurity Glossary Terms:
Defining Cybersecurity Terminology



SaaS Glossary with Definitions:
Defining SaaS Terminology



Consulting Terms for Your Practice:
Consulting Glossary Terms to Improve Client Conversations



Editing Glossary Terms for Writers:
A Glossary of Editing Terms for Better Writing Outcomes



100 AI Glossary Terms to Know in 2024:
Understanding AI Terminology



Branding Glossary:
Glossary of Branding Terms for Better Client Conversations



Startup Terms for Founders:
A Handy Startup Glossary for Better Business Conversations



Key Industry 4.0 Terms:
Industrial Internet of Things (IIoT) Glossary



Financial Services Glossary:
Financial Services Terms for Financial Writers and Marketers



Sales Glossary Terms to Know:
A List of Sales Terms for Better Performance



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